The Brand

The Gladstone 'brand' has developed and evolved over the years since the museum opened in 1975. This page traces the imagery and how it was used.


Gladstone Pottery Museum Story
1973 - The original branding for the museum.
Designed by John Bedford MSIA, Consultant Designer

Gladstone Pottery Museum Story
1975 - Header of a leaflet which advertised the new museum

Gladstone Pottery Museum Story
Gladstone Pottery Museum branding 1974 - Letterhead

Gladstone Pottery Museum Story


Gladstone egg-cup - early 1980s   photo: Nels Anderson

Gladstone Button Badge - 1976



1986 - The Garden Festival

The year of The Stoke-on-Trent Garden Festival and The Friends of The Museum, and the museum itself, get a facelift.

Gladstone Pottery Museum Story




1994 A new logo is introduced


Gladstone Pottery Museum Story - 1997 New Logo

Gladstone Pottery Museum Story
Gladstone Pottery Museum Story - 1997 New Mug
photo: Phil Rowley


1997


Gladstone Pottery Museum Story
Gladstone Pottery Museum branding 1997 leaflet.
The potter is Kevin Millward


Gladstone Pottery Museum Story




2000


Gladstone Pottery Museum Story sign
Gladstone Pottery Museum branding 2000 - Sign outside museum

Gladstone Pottery Museum Story
Gladstone Pottery Museum branding 2000 - Sign outside museum



2014

Gladstone Pottery Museum Story
2014

Gladstone Pottery Museum Story
Gladstone Pottery Museum branding 2014


2023

January sees the introduction of new branding based on an original backstamp used from 1940 to 1952. Spot the difference!

2023

1940






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